Services

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Strategy

Analysis of data about a product or a service, competitive environment and target audience. Information structuration and search for insights. Platform and brand positioning development. Based on the research and analysis of the entire information mass and building on the brand’s positioning and platform, we form a communication strategy expressed in a practical algorithm of interaction between the brand and an ultimate consumer.

Naming

We generate and find unique names for the companies and individual products. They correlate to the essence and targets of the brand, are easy to recognize and remember. We create interesting semantic and phonetic structures even for those categories of commodities that are usually deemed traditional, while managing to stay within the limits of customary norms and category codes. As we suggest a name, we infuse it with a communicative potential and think how it is going to be embodied in the design.

Brand identity

The brand style is expressed not only in its appearance, but also in its philosophy. This is why it is important to us to determine the brand positioning prior to the design development stage – so that we understand where to search for an idea of the future corporate style. The clearly formed positioning is a result of a strategic stage where the brand platform is formed to reflect its mission, values and nature.

 

Packaging

We start the packaging design for a new trademark or the re-design of an existing one at the strategic stage – specifically, analysis of marketing data and product portfolio of the brand, study of the competitive environment, search for unoccupied niches within the category of consumer insights.

Work Order

1

In the course of getting familiar with the client’s task, the type, scope and cost of the works are determined and priorities are identified. After preliminary analysis and individualized calculation, the client sees how much specific services and the aggregate work scope cost. The agency and the client exchange their vision of the further cooperation and estimate mutual resource consumption and possible design risks. The outcome of this stage is a design brief, a contract and an approved cost estimate.

2

The agency studies the brief, accumulates information and subsequently makes strategic resolutions and calculations. It is an important part of the process that helps to find a correct vector for handling the design task, instead of diffusing the efforts. Then, based on the selected strategy, a number of versions of the creative concept are developed.

3

The agency presents the developed strategy and versions of the creative concept to the client. One of the concept versions that possesses the greatest design potential is selected. A stage-by-stage plan of the concept implementation is made and the responsibility areas of the agency and the client at each stage are determined.

4

Design development and manufacture of the media based on the selected concept. At this stage, the design is tested, i.e. a final examination of how it adapts to different conditions and formats is carried out. Project procedures (a guideline or a brand book) are compiled.

PHILOSOPHY

We are brand architects, the magicians that make the unknown known. Our mission is to deliver results-oriented branding and design which will enhance our partners’ recognition and will boost their sales. We are committed to our work, and it is in our DNA to make our clients’ businesses successful. 

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